Meet the Author

Sometimes we have questions. But we don’t have all of the answers.

Question of the Day is a new feature representing the questions Nebo thinks about in the process of doing our work. Only, we’re sharing our questions with you and opening up our conversations to friends, colleagues, and the wider marketing community.

Our questions may range from the visionary-philosophical to the down-and-dirty-practical. We’re curious by nature, so we’re always looking for that extra flash of insight. Asking good questions is more difficult than it looks, but the discussion resulting from a good question can open up new ways of looking at the world.

Even if you don't have the answers, we hope you'll join the conversation, discuss some difficult topics, and learn with us.

What is the most overhyped aspect of interactive marketing?

In late July, a few weeks after I joined Nebo Agency, I witnessed my colleague Chris Allison eat a ghost pepper – the hottest pepper in the world – in front of the entire Nebo team. Nebo called it the Ghost Pepper challenge. The team filmed it, took pictures, and watched in amusement and sympathy as Chris rolled around on the ground dealing with the effects of the fiery pepper. As the ghost pepper’s intensity waned over the next hour, he met the challenge and won $1000.