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Season 1 | Episode 0
Introducing Paid Media Coffee
In our intro episode, meet our host, Nebo’s VP of Paid Media, Kelly Mancuso, and her co-creators, Haley Stauffer and Casey Baker, as they explain the idea behind our podcast...Season 1 | Episode 1The Digital Future of Traditional Media Buying
Our host, Kelly Mancuso, welcomes Nebo co-founder Brian Easter, SVP of Strategy Jenn Vickery, and Paid Media Associate Casey Baker to take a look at the past, present and future of advertising in this new digital age...Season 1 | Episode 2Part 1: The Evolving Buyer Journey and its Impact on Media Buying
In part one of this riveting two-part series, learn how advertising has made the traditional buyer journey obsolete and shares the features of your very own Choose Your Own Adventure book...Season 1 | Episode 2Part 2: The Evolving Buyer Journey and its Impact on Media Buying
Listen to the second part of Episode 2, where we investigate the ever-changing buyer journey in today’s multi-channel world...Season 1 | Episode 3Navigating the Future of TV and Video Advertising
Host and VP of Paid Media Kelly Mancuso, SVP of Strategy Jenn Vickery, Paid Media Strategist Oliver Brantley, and Paid Media Associate Casey Baker give an overview of the many digital media channels available to brands and marketers...Season 1 | Episode 4Next Gen Out-of-Home (OOH) Media Buying
In Episode 4 of Paid Media Coffee, we discuss the present state of OOH and how it’s impacted by today’s digital media buying...Season 1 | Episode 5Audio Advertising: Radio, Streaming, Voice Tech, and More
Join our host, Kelly Mancuso, with Nebo cofounder Brian Easter, Senior Digital Strategist Calvin Su, and Strategist Jay Goodwin as we dive into this channel and explore how voice tech and digital media has changed the medium...Season 1 | Episode 6Social Media: The Reinventor of Traditional Media Buying
In this episode of Paid Media Coffee, we take a high-level view of social media as the glue that holds marketing together...Season 1 | Episode 7Measurement in a Media Converged World
Join us as we wrap up Season 1 of Paid Media Coffee, The Digital Future of Traditional Media Buying, with a conversation about measurement... -
Season 2 | Episode 1
Paid Media in 2020 and Beyond
We kick off Season 2 of Paid Media Coffee discussing significant paid media trends for the new year...Season 2 | Episode 2Navigating the Facebook Paid Media Ecosystem
In Episode 2 of Season 2 of Paid Media Coffee, we take a deep dive into the Facebook ecosystem...Season 2 | Episode 3Dynamic and Personalized Creative - Changing the Landscape of Paid Media
In Episode 3 of Season 2, we tell you why dynamic content is a strategic tactic you need to leverage...Season 2 | Episode 4Taking a Deep Dive Into Connected TV Advertising
Listen as we walk you through which pitfalls to avoid and the ins and outs of Connected TV advertising....Season 2 | Episode 5Paid Search: The Past, Present, and Future
Season 2 | Episode 6Paid Search Account Structure Tips and Best Practices
In episode 6 of Paid Media Coffee, we give you best practices and helpful hints around structuring and optimizing your campaigns...Season 2 | Episode 7Cross-Channel Paid Search Strategies
Delve into the role of non-traditional search platforms and how to drive success across platforms...Season 2 | Episode 8Instagram, Snapchat, and TikTok: Story-Based Paid Social
Season 2 | Episode 9Preparing for a New Normal in a Changed World
In this special episode of Paid Media Coffee, we discuss considerations for managing your campaigns in a COVID-19 world... -
Season 3 | Episode 1
The Intersection of Paid Media and UX Podcast with Kelly Mancuso at INBOUND
In this special episode, recorded for our friends at INBOUND, we dive into the many ways that user experience (UX) intersects with paid media. Our host, Kelly Mancuso, Vice President of Paid Media at Nebo, joins Brian Easter, Anna Swinyer, and Cael Olsen for this spirited and educational discussion...