16 Must Reads For Interactive Marketers
Over the past 7 years I've read hundreds of books related to my field. Below is a list of the books that I find myself recommending over and over again.
Must Reads For Interactive Marketers
- The Brand Gap
- Eating The Big Fish: How Challenger Brands Compete
- The Mythical Man Month
- Myths of Innovation
- Positioning: The Battle For Your Mind
- Hey Whipple, Squeeze This: Guide To Creating Great Ads
- Word of Mouth Marketing
- The Viral Loop
- Truth, Lies & Advertising: The Art of Account Planning
- The CheckList Manifesto
- Chasing Cool
- How We Decide
- Drive: The Surprising Truth Of What Motivates Us
- The Art of Client Service
- The Elements of Style
- Story: Substance, Structure, Style and the Principles of Screenwriting
Obviously this is list is biased and I'm sure there's some that I missed. What books would you add to the list?
Share your thoughts in the comments.
Written by Adam Harrell on December 8, 2010
Comments
Add A Comment@Amanda -- Loved "Drive." It's a great book that changes the way you think about motivation and compensation.
Along the lines of purpose and value in work, I can't recommend Daniel Pink's book, Drive: The Surprising Truth About What Motivates Us, highly enough.
Never read "Spunk & Bite" -- will check it out.
Maybe it'll make it on the 2.0 version of this list.
For writing: The Copywriter's Handbook and Spunk and Bite.
Spunk and Bite was one of the better books I've read on writing.
Oh, and of course some Emerson and Whitman, since they talk a good deal about purpose and value in work and outside of work. :)
@Ken – Good additions. If "Idea Selling" turns out to be a good one, let me know. I'll give it a read.
A few others I've enjoyed that may not be strictly in the realm of marketing, but have found to be useful none the less are:
Radical Careering by Sally Hogshead, which gives some great, practical advice on your career and life in 100 bite-sized nuggets of inspiration.
Bird By Bird by Anne Lamott which gives some good instruction on the writing process in an honest and informative manner that doesn't take itself too seriously.
Idea Selling by Sam Harrison, which I must admit I'm in still in the middle of reading, teaches you how to get your ideas across.