Quick thoughts on Google Profiles.

Unless you've been hiding under a rock today, you've probably heard about Google Profiles. In case you haven't, these are essentially simple profile pages that will show up in search results when some googles you.

As you'd expect from google, the setup process is super simple. Fill out a couple highlights, import your photos from flickr/picasa, add a couple links and you're done.

What I'm not so wild about is the implementation into the search results. The design approach seems lazy. They're just putting the profiles at the bottom of the first page and making the type slightly smaller. If you want it to just blend in with the results, then why even bother making the type smaller. And honestly, no one really wants to be on the bottom of the first page for their own name. Google being Google however, I'm sure that they're currently testing numerous iterations and will end up going with whatever version the data tells them is most effective.

That being said, it was only a matter of time before they took this step. So go grab your profile before someone else with your name steals it.