January 11, 2021
Human Centered Ads: 2020 Edition
If you had asked me to predict the big conversations in 2020 advertising on December 31st, 2019, I would have parroted the IAS Digital Media Industry Pulse Report and noted that “privacy and data security will be the major focus of 2020.” This incredibly cold technical point of view is a great example of how advertisers could have been too single-minded and completely missed the mark this year.