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It’s almost the most stressful exciting time of the year: Cyber Week! Marketers and consumers prepare for months leading up to these busy days, and while there aren’t as many midnight doorbusters happening as there were pre-2020, everyone is still eager to 1) snag a great deal, or 2) make some serious cash.

What was traditionally a one-day event at brick-and-mortar stores across the country slowly became more virtual, and sales hours kept expanding both before and after America’s busiest Friday. Eventually Cyber Monday took on a life of its own, and in 2020, dominated the eCommerce scene when Americans, reluctantly stuck at home, spent $10.8 billion online, making it the largest online shopping day in U.S. history. 

The cyber craze will no doubt continue into 2021 and beyond, so get ready for the biggest shopping season of the year with these tips for Cyber Week email marketing. 

Marketers are in the midst of a big problem: The Privacy Paradox. Consumers constantly want more of their communications with brands to be personalized and tailored to their needs. However, simultaneously, more and more people are concerned with how their personal data is being captured and used. 

The problem is that marketers rely on data to provide more personalized experiences - but what kind of data should marketers be collecting and how should it be collected? Ultimately, how do we find the right balance between personalization and privacy?

In the age of 5G and endless Zoom meetings, we’re digitally connecting with people and brands more each day, especially on our phones. Mobile commerce growth that was projected to take 2 to 3 years took place over a matter of months in 2020, and the average consumer spent 27% of daily waking hours on mobile in April 2020 — up 20% from 2019.

It’s that time again! The end of another quarter and calendar year means it’s goal planning season, baby. And what better way to plan for those end-of-year meetings than gaining some serious knowledge about the top trends in your industry?

Out of all the different digital marketing channels that strengthen the relationship between brands and consumers, email is the best (I only have a small bias). Not only does email have the opportunity to be your organization’s most intimate form of digital communication, but it also continues to outperform other channels, and not to mention, be integrated with those channels to improve metrics all across the board.

When was the last time a brand went out of its way to make you feel special… through an email? Probably never. The truth is, too many marketing emails are making their subscribers feel like they’re dating someone they’re not really into. Let me tell you why.