Meet the Author

Almost everyone in digital marketing is slightly obsessed with Analytics. You might say that some of us are unhealthily obsessed. However, if you aren’t the type of person who has nightmares about anthropomorphized bounce rates growing to giant sizes until the room can’t contain them and they suffocate you (just me?), you may not be as familiar with the differences between “Last Click” attribution and “Multi-Channel” attribution.

It's hard to believe we're ramping up for Q4 of 2012. Under the assumption that the Mayans were wrong, I've already started thinking about 2013 and what might happen in digital marketing next year, specifically paid search.

We all know that paid search is a fast-paced industry, but I think 2013 is set up to be especially frenetic.  Even though the world won't be ending, lazy marketers who refuse to evolve aren't going to survive in 2013. It's going to take a lot of hard work to keep up with the big changes coming in PPC, but the payoff is that advertising should improve across the board, for users and marketers alike.

Here's what you can expect in 2013:

I love cats (maybe not as much as this girl).

They're independent, smart, and clean -  and a source of endless hours of internet entertainment. But cats are also the worst. They whine for food that they don’t even eat, tear through the house like they're being chased by an ax murderer at 4am, and bring home piles of dead woodland creatures because they think we suck at hunting.

Twenty years ago it would have sounded crazy.  Imagine a traditional ad agency telling a client, “We only want you to pay for this ad when it actually brings a customer into your store.”  Yet, with the advent of Internet advertising and the tracking abilities that have come with it, pricing models have evolved to allow advertisers to be more efficient.  We can now pay per impression, click, or even action.  So how did this get started? What could be next?  Below are some interesting facts you may not have known about PPC advertising.

There are a lot smiles around the office today. Nebo just gave every member of the team, from department directors to interns, a brand new iPad 3!

You might be asking why and the reason is simple. We want every employee to be fluent in the multi-device world and to understand how tablets like the iPad change the way people interact with brands, technology, and each other.