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If you know social media, you know video rules over all other media types. The storytelling power conveyed in a video is unmatched. It is efficient in reaching your audience and driving engagements for your brand. There’s nothing like motion to stop someone from scrolling through their feed and focus on the magic of a well-crafted video. Catching on? 

Video is a powerful tool that can help elevate your social performance. We have combined the brains of a social media specialist and a paid social specialist to give you insight into how to best use video through both organic and paid social. Check out our guide on video best practices for organic social and the available paid placements for each social media platform.