Meet the Author

From the technical support department:

TL;DR

We’ve simplified the GTM Optimizely X integration with Google Analytics. Check out this container file on Github for the deets.

“And, I pray thee now, tell me, for which of my bad parts did thou first fall in love with me?”
– William Shakespeare, Much Ado About Nothing, Act VI, Scene II

“If I said I was madly in love with you you'd know I was lying.”
― Margaret Mitchell, Gone with the Wind

It has never been said that marketers love industry regulations, but this love-hate relationship with GDPR just keeps on giving. In spades.

The Global Data Protection Regulation is a law ratified by the European Commission in April, 2016 that is designed to protect European citizens from the evils of online profiling by allowing the public to control what data organizations can collect and use. Yet the regulations were written to extend beyond the European Union borders. No matter where European citizens should find themselves, either physically or virtually, GDPR protects them.

We love the fact that GDPR carries hefty fines for transgressors, because

Picture this scenario. You’re online shopping for clothes or a new gadget. You find a great deal on a website you’ve never heard of and don’t hesitate to add the item to your cart. You navigate to the checkout screen. Without a second thought, you input your name, address, phone number, email address, and credit card number. You click Submit.

We’ve all done it hundreds of times, but we rarely stop to think about where that information goes from there. We don’t think about the hackers lurking and dredging for anything they can steal – looking to snatch your identity out from under you and sell your information to advertisers, open credit cards in your name, or make unauthorized purchases that you won’t find out about until a collections agency starts beating down your door.

For this reason, we need a way to know whom we can trust with our personal information. We need a way to know who’s going to take the necessary precautions to keep it out of the hands of ne’er-do-wells and thieves. You might think that you can trust your banking website, Amazon, the Red Cross, or other names you recognize – but on the web, it’s incredibly easy for hackers to impersonate people or organizations. We need a way to know for sure whom it is that we’re dealing with.