Meet the Author

Anyone who knows Nebo knows we believe that business is more than dollars and cents. It’s being part of the community. It’s making the world a better place. It’s doing great work, but also using our powers for good. We’ve been incredibly lucky to be this successful, and we think it’s an honor and privilege to give back.

Among our various philanthropic passions, we’re particularly passionate about giving a voice to the voiceless. Empowering the powerless. And one of the core causes we focus on is animal welfare.

Our passion for animal welfare is one of the things that makes Nebo, well, Nebo. It led us to partner with P.L.A.Y. to create the Rescue Pledge — an initiative to put more shelter dogs in loving homes and shed light on the atrocities of puppy mills.

It’s what keeps us stocking the office with sustainable goods, from the snacks in our kitchen to the soap in our bathrooms.

It’s also what led us to take a stand against factory farming.

Relationships are based on trust. The good ones are balanced with a healthy push and pull and an assumed give and take. There’s beauty and harmony to even the most basic relationships. It’s true in love. It’s true in friendship. And it’s true in business.

As agencies, we fall in love with our clients. For many of us, love is necessary to create the work we do. We must embody the client’s hopes and dreams, internalize their brand and make it our own. If we’re authentic in this, love and admiration develop.

It’s the late 90’s. The internet wasn’t cool yet. The tech boom and bust wasn’t even in full swing at that time. Stacy Sutton Williams was heading up interactive at a division of Kilgannon. They had started building websites in ’95 when web design was little more than text, bad imagery and tables. Stacy had taken a six-hour correspondence class in SEO to become an “expert.” There were no keyword tools. Meta tags ruled the day. Search engine submission was a thing. And she was rocking her clients' early digital minds.

She fell in love with it. She attended one of the first ever Search Engine Strategies conferences in 2000. She met other digital marketers. She met other entrepreneurs.

Confident. Determined. And with short, spiky red hair that screamed world watch out, she decided to start an SEO company named “Search Engine Goddess” and decided to use a cartoon version of herself as the logo. Not too long after she rethought the name (and logo) and decided upon Prominent Placement.

What makes an agency great?

Not good. Not new and innovative. Not hip. But actually great. Think The Beatles, Hemingway, or Muhammad Ali great.

And once an agency is great, how does it sustain that greatness?

These aren’t easy questions to answer. Even more daunting, there are more than 20,000 agencies trying to answer this same exact question. Sure, there are legends in advertising who have a really good grasp on how they became great. But like most things, it’s easy to define what made you or your agency successful in retrospect.

In the sister post to this, The Ever Elusive Pursuit of Greatness, we discussed why we are creating the Intelligence team. In this post, we want to explore what that really means.

I know I’m biased, but I’m in awe of our Creative and UX teams’ ability to understand users and create experiences that change behavior and delight clients. Their ability to combine qualitative research, client knowledge, and their core design and user experience skills to create amazing digital experiences is something I, frankly, can’t relate to. I can barely draw a circle or even write my name legibly.

I’m also equally impressed with the other Nebo teams. Our copywriters are brilliant and have a gift to communicate that I’ll never be able to replicate. As for Paid Media — I’m not even allowed to sign in to AdWords anymore. SEO — mad scientists doing mad scientist stuff. Developers — well, enough said. I used to be a developer and now I don’t even know how to FTP into our dev server. PR and Social — let’s just say I don’t have the temperament to have a live feed of things I might say or tweet, much less understand their craft.