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We all know digital marketing is an exciting, fast-moving, and extremely results-oriented industry.  Generally, it has less bias and discrimination than many other industries.  However, despite the progressive nature of digital marketing, disparities remain.

One of the most common questions we get asked is, “How did Nebo get its start?”  Even though that’s a good question, maybe a better question is, “Why did we start Nebo?”

Life at any agency can be tough. Clients expect amazing work and it's our job to meet those expectations. This results in heavy responsibilities – and pressure.  Turnover is high in our industry (30% per year according to one study) and burnout is a common problem. However, those who not only survive, but also thrive in agency life can hold their heads high as they are truly among the elite marketers in the world.

There is mediocre marketing. There is bad marketing. And there is failed marketing. But there is something worse than all of those combined: the AJC Reach.

They claim to be marketing. But they are litter. Garbage masquerading as marketing.

What’s the difference between ‘web design’ and ‘website design’? Or ‘SEM agency’ and ‘search engine marketing agency’? To humans, there is little difference; however, we’re seeing some interesting AdWords Quality Score variations between these similar keywords, even when taking other factors into account like CTR, CPC, landing page content, and ad copy.

The differences in Quality Score seem to be directly tied to the keywords in Ad Groups where we’re buying terms that are fairly synonymous.