June 29, 2018
12 Tools to Take Your Social to the Next Level
Social media is all about the new and now. Wendy’s and Moon Pie flirt in real time. Pittsburgh Penguins do battle with actual penguins. And Old Spice picks fights with just about everybody.
That’s right, no matter how carefully you plan your editorial calendars, #socialhappens. At one point or another, every company needs to promote an impromptu event, respond to a news story or launch an instant media campaign.