Meet the Author

People with an engineering mindset look at problems from the standpoint of product/service performance. They seek opportunities for functional improvement.

But not every problem has an engineering answer. After the easy fixes are in place, future efforts start to suffer from diminishing returns. At a certain point, it becomes incredibly difficult to enhance the functional value of a good. So how do you improve the experience without changing the reality of its performance?

You focus on the perception of its performance.

I’ve always been a huge fan of Charles and Ray Eames. Their contributions to design, architecture, filmmaking and furniture are unparalleled in our nation's short history. So, it was a huge honor to launch a digital campaign to help preserve one of their most important works, the Eames House.

Like many things in life, this campaign never would have happened if it were not for a chance encounter that took place two years ago.

In the past, I've blogged about the value of task cohesion. For those of you that missed the original post, military studies have shown that task cohesion is the most important factor in determining whether or not a difficult mission gets completed regardless of the circumstances.

Everyone loves to talk about strategy. Unfortunately, the term has been overused and is now so broad and all-encompassing that it's mostly meaningless.

Next week is the 2012 Digital Summit, an annual digital marketing event held here in Atlanta. I'll be participating in a panel discussion on “Designing for Multiple Platforms” moderated by our good friends at TripLingo. The Digital Summit always features an incredible variety of both national and local Atlanta speakers. This year is no different, they will have over 75 speakers and a couple of great keynotes.