Insights from Nebo

We all know digital marketing is an exciting, fast-moving, and extremely results-oriented industry.  Generally, it has less bias and discrimination than many other industries.  However, despite the progressive nature of digital marketing, disparities remain.

Having the word “sales” in your business development process inherently makes the process broken. Sales practices today are largely contrived, disingenuous, phony, and inauthentic. Sales means you’re selling someone something. Manipulating. Coercing. Not respecting.

The core shift that’s needed may rattle seasoned sales professionals, but it starts with the golden rule of business development – Never Sell.

One of the most common questions we get asked is, “How did Nebo get its start?”  Even though that’s a good question, maybe a better question is, “Why did we start Nebo?”

In the past, I've blogged about the value of task cohesion. For those of you that missed the original post, military studies have shown that task cohesion is the most important factor in determining whether or not a difficult mission gets completed regardless of the circumstances.

Life at any agency can be tough. Clients expect amazing work and it's our job to meet those expectations. This results in heavy responsibilities – and pressure.  Turnover is high in our industry (30% per year according to one study) and burnout is a common problem. However, those who not only survive, but also thrive in agency life can hold their heads high as they are truly among the elite marketers in the world.

Everyone loves to talk about strategy. Unfortunately, the term has been overused and is now so broad and all-encompassing that it's mostly meaningless.