Insights from Nebo

It’s no secret that ads on social media are a divisive topic. And I get it — in my time scrolling, I’ve come across some truly terrible targeting. But when an ad hits, it hits. So yeah, I’ll admit it: as a consumer, I LOVE my targeted ads. I’d even go as far to say that I look forward to seeing them. I’m here to say that, when done right, targeted ads can improve your experience on social by introducing you to new products you never would’ve stumbled upon — ones you actually want to see.

You’ve been on Pinterest, but have you been on Pinterest lately? No, I don’t mean for finding your next sheet pan meal, but for the purposes of advertising. Pinterest was born as a source of inspiration, but it has evolved since the days of saving that *perfect* Polyvore collage for your totally fetch outfit. Pinterest is now a place where organic content can enjoy a long life and sync with paid efforts to create a full-funnel strategy on the platform. In short, it’s time to meet your new advertising bestie.

POV: You just spent the last 24 hours doom-scrolling—like I did. In another exciting week for social media managers and enthusiasts alike, a new platform just dropped with the potential to have major staying power. 

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Meta officially launched its text-based social media platform, Threads—engineered to be a direct competitor to Twitter. The platform is now available in more than 100 countries as of Wednesday, July 5, and was released ahead of its anticipated launch date. 

I’m still at the beginning of my Nebo journey and, you know what, it rocks. Sure, there’s the dogs in the office, the unlimited PTO, the coffee fridge. But Nebo offers me something else that’s truly special: a workplace that is open and proud of its support for the LGBTQIA+ community, and, relatedly, numerous colleagues who are open and proud of their membership in that community.  

One of our favorite times of the year has arrived: Pride season! And here at Nebo, we’re using our rainbow powers to shine through a particularly gray and cloudy year.

It’s 2023, folks. And yet somehow, we’re facing the most aggressive assault on LGBTQIA+ rights we’ve ever seen, with over 450 anti-LGBTQIA+ bills introduced in the last year alone. So this June, we decided to make a statement with this year’s Nebo Pride theme and let the world know that we Ain’t Goin’ Nowhere. 

To kick off National Pride Month, we organized a team of racers to attend the annual Atlanta Pride Run, paying homage to our favorite queen with our team name: RuPaul’s Jog Race.

Hours of time invested. Pouring over all the options to narrow it down to the perfect match. Putting your best foot forward to feel that *spark*. Dealing with the unexpected to hold out for a lasting, loving relationship.